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タイトル: Brand Names : Markets for Envy and Prestige(<Special issue>Economic Law and Industrial Organization)
著者: Hinnebusch, Georginna
Sasaki, Dan
著者(別言語): 佐々木, 弾
発行日: 2005年3月10日
出版者: 東京大学社会科学研究所
掲載誌情報: 社會科學研究. 第56巻 第3/4号, 2005.03, pp. 89-102
抄録: Brand products and their non-brand substitutes are ofttimes vertically differentiated more than their material quality differential due to social contexts. Consumers of a brand product may extract utility either by being envied for affording it, in which case their utility is a function of how many others cannot afford it, or by signalling their wealth, in which case their utility is a function of the average wealth of all who consume it. In each of these two cases we analyse qualitatively the brand monopolist's underor over-pricing incentives as opposed to socially optimal pricing.
URI: http://hdl.handle.net/2261/15436
ISSN: 03873307


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