In recent years, the total number of people in Japan has decreased, and the concentration of population from rural areas to large cities has become a serious problem. Under these circumstances, it is necessary to efficiently disseminate the charm of the region in order to promote the migration to rural areas. People evaluate the area through regional images, and regional images are formed by information and influence the behavior of people. Therefore, the regional image is thought to influence migration. However, to my knowledge, there is no previous research that uses regional image as a factor of migration. Therefore, this paper focuses on regional images and quantitatively analyzes what kind of regional image influences migration from large cities to rural areas by using modified gravity model. As a result, it becomes clearly that some regional images will influence the migration of people from large cities to rural areas.
大都市から地方への移住における地域イメージの影響に関する研究
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