The purpose of this article is the content analysis of university advertisements placed in the exam-study magazine “Keisetsu-Jidai” during the 40 years following World War II. Especially focused on the graphics (non-textual matter), it traces universities’ publicity activities and their transformation. Findings were as follows. 1) Buildings pictures have been used as a symbol of reconstruction of universities during postwar Showa era. 2) Chat scenery of students and laboratory pictures has increased since the late 1960s. 3) Portraits placed only one student also increased after the late 1970s. It is assumed that these changes reflect the transformation of the image for university.
雑誌名
東京大学大学院教育学研究科紀要
巻
56
ページ
97 - 107
発行年
2017-03-31
ISSN
13421050
書誌レコードID
AN10516641
著者版フラグ
publisher
出版者
東京大学大学院教育学研究科
出版者別名
The Graduate School of Education, University of Tokyo
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戦後日本における大学広告の内容分析⑵ : 『蛍雪時代』（昭和24～63年）を対象として
edu_56_09.pdf
(1.87MB)
