This paper examines Yadam, a modern Korean narrative and performance genre, from the perspective of media studies. By dissecting Yadam’s popularity in 1920s-30s colonial Korea, this study reveals a modern media environment rife with competition among print, radio, and even performance/lived voice.
This research challenges previous academic interpretations attributing Yadam’s popularity to the desire for‘ Joseon-esque’ among the colonial subjects of Joseon. Such explanations simply situate the popularity of modern Yadam in its contribution of print media and native language to the formation of modern nationalism, as Yadam was published in Korean, with the support of newspaper capital, and in professional（ its own genre） magazines.
There are two limitations in explaining the popularity of Yadam in these terms of print media and national language. It was impossible to form a single native language based ‘imagined community’ due to the hierarchical diglossia of colonial Joseon, while an almost eighty-percent illiteracy rate restricted accessibility to print media among colonial subjects of Joseon.
Putting aside the question of how much of a ‘Joseon-esque’ genre Yadam actually was, it was performance/lived and radio media alongside, or even more pivotal than print media, which enabled the popular success of Yadam. Created to enlighten the illiterate eighty percent, it appealed to people using both the spoken and written word from the very beginning. After gaining popular recognition with nation-wide performance tours and newspaper serializations, the launch of radio and magazine publications from the 1930s saw Yadam become commercially successful and deeply ingrained in the everyday lives of the people in colonial Joseon.
Yadam simultaneously spread across media platforms/media linkages because modern media such as newspapers, magazines, and radio were introduced concurrently at the beginning of the 20th century and locked in tight competition. The non-professionalism of Yadam producers/creaters also led to a lack of rigid genre-specific frameworks, which enabled Yadam to flexibly adapt to such a media environment. Thus, Yadam was able to spread rapidly and widely because, in the absence of characterizations limited to either print media or sound media, its creators could freely modify it to accommodate each media platform.
内容記述
査読研究論文
Refereed Papers
雑誌名
情報学研究 : 学環 : 東京大学大学院情報学環紀要
巻
97
ページ
21 - 36
発行年
2019-10-31
ISSN
1880697X
21878056
書誌レコードID
AA12032633
著者版フラグ
publisher
出版者
東京大学大学院情報学環
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植民地朝鮮の大衆文化と近代メディア : 競合する近代メディアと野談のメディア連動を中心に
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