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Brand Names : Markets for Envy and Prestige(<Special issue>Economic Law and Industrial Organization)
Hinnebusch, Georginna
107812
Sasaki, Dan
107813
300
application/pdf
Brand products and their non-brand substitutes are ofttimes vertically differentiated more than their material quality differential due to social contexts. Consumers of a brand product may extract utility either by being envied for affording it, in which case their utility is a function of how many others cannot afford it, or by signalling their wealth, in which case their utility is a function of the average wealth of all who consume it. In each of these two cases we analyse qualitatively the brand monopolist's underor over-pricing incentives as opposed to socially optimal pricing.
departmental bulletin paper
東京大学社会科学研究所
2005-03-10
application/pdf
社會科學研究
3-4
56
89
102
AN00108966
03873307
https://repository.dl.itc.u-tokyo.ac.jp/record/17232/files/KJ00004192088.pdf
eng