2024-03-28T16:03:00Z
https://repository.dl.itc.u-tokyo.ac.jp/oai
oai:repository.dl.itc.u-tokyo.ac.jp:00051246
2022-12-19T04:27:17Z
9:504:4297:7954
97:4295:7953
Content Analysis of University Advertisements in Post-War Japan (2)
戦後日本における大学広告の内容分析⑵ : 『蛍雪時代』(昭和24~63年)を対象として
橋本, 鉱市
152633
The purpose of this article is the content analysis of university advertisements placed in the exam-study magazine “Keisetsu-Jidai” during the 40 years following World War II. Especially focused on the graphics (non-textual matter), it traces universities’ publicity activities and their transformation. Findings were as follows. 1) Buildings pictures have been used as a symbol of reconstruction of universities during postwar Showa era. 2) Chat scenery of students and laboratory pictures has increased since the late 1960s. 3) Portraits placed only one student also increased after the late 1970s. It is assumed that these changes reflect the transformation of the image for university.
departmental bulletin paper
東京大学大学院教育学研究科
2017-03-31
application/pdf
東京大学大学院教育学研究科紀要
56
97
107
AN10516641
13421050
https://repository.dl.itc.u-tokyo.ac.jp/record/51246/files/edu_56_09.pdf
jpn