{"created":"2021-03-01T07:02:53.551153+00:00","id":42937,"links":{},"metadata":{"_buckets":{"deposit":"fdf02b1d-71f9-4043-a8d6-be4fba84a528"},"_deposit":{"id":"42937","owners":[],"pid":{"revision_id":0,"type":"depid","value":"42937"},"status":"published"},"_oai":{"id":"oai:repository.dl.itc.u-tokyo.ac.jp:00042937","sets":["62:7433:7437","9:7435:7436"]},"item_8_alternative_title_1":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Advertising Market : A Media Planning System for Information Technology Era"}]},"item_8_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2001-08","bibliographicIssueDateType":"Issued"},"bibliographicVolumeNumber":"CJ-61","bibliographic_titles":[{"bibliographic_title":"Discussion paper series. CIRJE-J"}]}]},"item_8_description_13":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_8_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"ブロードバンドの発達により、動画広告を契約者レベルで制御するOue-to-Oueの広告配信が可能になってきた。この研究では、どの広告をだれに配信するかを広告主にとって公平かつベストになるような市場原理に基づいたメディア計画を提案する。このシステムは従来のメディア計画に比較して、（1）多数の広告主を同時に考慮できる、（2）メディアの価格は広告主の需要に応じて決まる、（3）全ての広告主にとって公平かつパレート効率的な配分になる、などの特徴をそなえ、既存の広告業界に大きな変化をもたらす可能性もある。さらに、このシステムの携帯電話広告への応用や広告以外の分野への拡張が紹介されている。ちなみに、このシステムはビジネスモデル特許として出願中である。","subitem_description_type":"Abstract"}]},"item_8_description_6":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"日経広告研究所報, 2002年4/5月号（第202号）, p. 61-72.","subitem_description_type":"Other"},{"subitem_description":"本文フィルはリンク先を参照のこと","subitem_description_type":"Other"}]},"item_8_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"98748","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Abe, Makoto"}]}]},"item_8_publisher_20":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"日本経済国際共同センター"}]},"item_8_relation_25":{"attribute_name":"関係URI","attribute_value_mlt":[{"subitem_relation_type_id":{"subitem_relation_type_id_text":"http://www.cirje.e.u-tokyo.ac.jp/research/dp/2001/2001cj61.pdf","subitem_relation_type_select":"URI"}}]},"item_8_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11451834","subitem_source_identifier_type":"NCID"}]},"item_8_subject_15":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"330","subitem_subject_scheme":"NDC"}]},"item_8_text_21":{"attribute_name":"出版者別名","attribute_value_mlt":[{"subitem_text_value":"Center for International Research on the Japanese Economy"}]},"item_8_text_4":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"東京大学大学院経済学研究科"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"metadata only access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_14cb"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"阿部, 誠"}],"nameIdentifiers":[{"nameIdentifier":"98747","nameIdentifierScheme":"WEKO"}]}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"technical report","resourceuri":"http://purl.org/coar/resource_type/c_18gh"}]},"item_title":"広告市場 : IT時代のメディア計画システム","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広告市場 : IT時代のメディア計画システム"}]},"item_type_id":"8","owner":"1","path":["7436","7437"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-01-17"},"publish_date":"2017-01-17","publish_status":"0","recid":"42937","relation_version_is_last":true,"title":["広告市場 : IT時代のメディア計画システム"],"weko_creator_id":"1","weko_shared_id":null},"updated":"2022-12-19T04:18:02.654813+00:00"}