{"created":"2021-03-01T07:12:23.120285+00:00","id":51220,"links":{},"metadata":{"_buckets":{"deposit":"235c51b4-9b50-4065-b7b6-8e5e7580a5b4"},"_deposit":{"id":"51220","owners":[],"pid":{"revision_id":0,"type":"depid","value":"51220"},"status":"published"},"_oai":{"id":"oai:repository.dl.itc.u-tokyo.ac.jp:00051220","sets":["67:68:4399:7949","9:504:4401:7950"]},"item_4_alternative_title_1":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Symbolic Representation of Corporate Identity in Shiseido’s Public Relations Films"}]},"item_4_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-10-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"28","bibliographicPageStart":"1","bibliographicVolumeNumber":"95","bibliographic_titles":[{"bibliographic_title":"情報学研究 : 学環 : 東京大学大学院情報学環紀要"}]}]},"item_4_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This paper aims to reveal the symbolic construction of corporate identity on the perspective of public relations/communication studies. Especially, this paper will focus on PR films which were vigorously produced by Japanese industry from 1950s to 1970s. Soon after the war's end, the biggest cosmetic company, Shiseido launched/relaunched its own media like Hanatsubaki which became a popular PR magazine through 1960s. Shiseido also produced films for the purpose of education of its employees and customer group (Hanatsubaki-kai) as well as promotion of modern culture and lifestyle. This paper will analyze seven PR films and categorize each function and characteristic. Through the analysis, this paper will explain how Shiseido had considered social contexts and illustrated its identity in a reflection of images of others: customers, employees and local residents.","subitem_description_type":"Abstract"}]},"item_4_description_6":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"教員研究論文","subitem_description_type":"Other"},{"subitem_description":"Faculty Papers","subitem_description_type":"Other"}]},"item_4_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"152576","nameIdentifierScheme":"WEKO"}],"names":[{"name":"HA, Kyung Jin"}]}]},"item_4_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15083/00076341","subitem_identifier_reg_type":"JaLC"}]},"item_4_publisher_20":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"東京大学大学院情報学環"}]},"item_4_select_14":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_select_item":"publisher"}]},"item_4_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12032633","subitem_source_identifier_type":"NCID"}]},"item_4_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1880697X","subitem_source_identifier_type":"ISSN"},{"subitem_source_identifier":"21878056","subitem_source_identifier_type":"ISSN"}]},"item_4_text_4":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"東京大学大学院情報学環"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"河, 炅珍"}],"nameIdentifiers":[{"nameIdentifier":"152575","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-11-02"}],"displaytype":"detail","filename":"95_2.pdf","filesize":[{"value":"7.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"95_2.pdf","url":"https://repository.dl.itc.u-tokyo.ac.jp/record/51220/files/95_2.pdf"},"version_id":"7a12b7a9-8731-4b3e-9dec-197c4588ad7c"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"パブリック・リレーションズ","subitem_subject_scheme":"Other"},{"subitem_subject":"PR","subitem_subject_scheme":"Other"},{"subitem_subject":"CI","subitem_subject_scheme":"Other"},{"subitem_subject":"自我","subitem_subject_scheme":"Other"},{"subitem_subject":"資生堂","subitem_subject_scheme":"Other"},{"subitem_subject":"広告","subitem_subject_scheme":"Other"},{"subitem_subject":"産業映画","subitem_subject_scheme":"Other"},{"subitem_subject":"Public Relations","subitem_subject_scheme":"Other"},{"subitem_subject":"Corporate Identity","subitem_subject_scheme":"Other"},{"subitem_subject":"Shiseido","subitem_subject_scheme":"Other"},{"subitem_subject":"advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"film","subitem_subject_scheme":"Other"},{"subitem_subject":"industry","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"資生堂PR映画における〈企業自我〉の表象","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"資生堂PR映画における〈企業自我〉の表象"}]},"item_type_id":"4","owner":"1","path":["7950","7949"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-11-02"},"publish_date":"2018-11-02","publish_status":"0","recid":"51220","relation_version_is_last":true,"title":["資生堂PR映画における〈企業自我〉の表象"],"weko_creator_id":"1","weko_shared_id":null},"updated":"2022-12-19T04:27:15.793440+00:00"}