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資生堂PR映画における〈企業自我〉の表象
https://doi.org/10.15083/00076341
https://doi.org/10.15083/00076341d77df458-4570-47a9-8628-2adc1ecbf091
名前 / ファイル | ライセンス | アクション |
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95_2.pdf (7.7 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-11-02 | |||||
タイトル | ||||||
タイトル | 資生堂PR映画における〈企業自我〉の表象 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | パブリック・リレーションズ | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | PR | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | CI | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | 自我 | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | 資生堂 | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | 広告 | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | 産業映画 | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | Public Relations | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | Corporate Identity | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | Shiseido | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | advertising | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | film | |||||
主題Scheme | Other | |||||
キーワード | ||||||
主題 | industry | |||||
主題Scheme | Other | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.15083/00076341 | |||||
ID登録タイプ | JaLC | |||||
その他のタイトル | ||||||
その他のタイトル | Symbolic Representation of Corporate Identity in Shiseido’s Public Relations Films | |||||
著者 |
河, 炅珍
× 河, 炅珍 |
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著者別名 | ||||||
識別子 | 152576 | |||||
識別子Scheme | WEKO | |||||
姓名 | HA, Kyung Jin | |||||
著者所属 | ||||||
著者所属 | 東京大学大学院情報学環 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper aims to reveal the symbolic construction of corporate identity on the perspective of public relations/communication studies. Especially, this paper will focus on PR films which were vigorously produced by Japanese industry from 1950s to 1970s. Soon after the war's end, the biggest cosmetic company, Shiseido launched/relaunched its own media like Hanatsubaki which became a popular PR magazine through 1960s. Shiseido also produced films for the purpose of education of its employees and customer group (Hanatsubaki-kai) as well as promotion of modern culture and lifestyle. This paper will analyze seven PR films and categorize each function and characteristic. Through the analysis, this paper will explain how Shiseido had considered social contexts and illustrated its identity in a reflection of images of others: customers, employees and local residents. | |||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 教員研究論文 | |||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | Faculty Papers | |||||
書誌情報 |
情報学研究 : 学環 : 東京大学大学院情報学環紀要 巻 95, p. 1-28, 発行日 2018-10-31 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1880697X | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 21878056 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA12032633 | |||||
著者版フラグ | ||||||
値 | publisher | |||||
出版者 | ||||||
出版者 | 東京大学大学院情報学環 |