WEKO3
アイテム
大学の学生募集市場のマーケットセグメンテーション : 台湾の高校生を対象として
https://doi.org/10.15083/00031291
https://doi.org/10.15083/0003129188a883e7-e947-4e83-9922-21f736fb700b
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00005390278.pdf (1.4 MB)
|
|
| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2009-11-06 | |||||
| タイトル | ||||||
| タイトル | 大学の学生募集市場のマーケットセグメンテーション : 台湾の高校生を対象として | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.15083/00031291 | |||||
| ID登録タイプ | JaLC | |||||
| その他のタイトル | ||||||
| その他のタイトル | A Study of the Market Segmentation of senior high school students on University Recruiting Market in Taiwan | |||||
| 著者 |
黄, 文哲
× 黄, 文哲 |
|||||
| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 123025 | |||||
| 姓名 | HUANG, WenChe | |||||
| 著者所属 | ||||||
| 値 | 東京大学大学院教育学研究科大学経営・政策コース | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | The research is to realize the current situation of the market segmentation and marketing strategies on the University Recruiting Market in Taiwan, and to forward conclusions and suggestions according to the results. Based on the motivations, it can be categorized into three purposes:(1) to realize the current situation and the related factors of market segmentation in recruitment of students in Taiwan universities. (2) to realize the current situation and the related factors of marketing strategies of recruitment of students in Taiwan universities. (3) to present, according to the results, constructive suggestions to the universities and colleges and the senior high school students, serving as a reference in the management of enrollment strategies. To achieve the aims mentioned above, the research starts from exploring the theories of market segmentation and marketing strategies through related papers and articles, from which the fundamental theory is formed, the framework constructed, and the research questions derived. In order to gather related data and information, it is followed by sending out the self-made questionnaire on ""the market segmentation and marketing strategies on the University Recruiting Market in Taiwan"". The researcher intends to restrict the targets within the range of senior high students in Taiwan. Thus, 1355 valid copies are collected. After the data have been carefully studied by using statistical methods of product-moment correlation analysis, reliability analysis, factor analysis, descriptive statistics, cluster analysis, discrimination analysis, analysis of variance, afterwards hierarchical comparison, chi square test, etc., the main discoveries are as follows: (1) The difference of university marketing strategies preference of four different student clusters exists that had verified. (2) Students of different background variables make a lot of difference in the university marketing strategies criteria. (3) Different cluster students have their own inclination in the university marketing strategies. Finally, based on the results discussion and conclusions, the researcher advances the suggestions on ""The Universities and College in Taiwan"" and ""The Senior High School Students"", hoping that they can be of referential value as far as related research and practice are concerned. | |||||
| 書誌情報 |
東京大学大学院教育学研究科紀要 巻 47, p. 405-418, 発行日 2008-03-10 |
|||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 13421050 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10516641 | |||||
| フォーマット | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| 日本十進分類法 | ||||||
| 主題Scheme | NDC | |||||
| 主題 | 370 | |||||
| 出版者 | ||||||
| 出版者 | 東京大学大学院教育学研究科 | |||||
| 出版者別名 | ||||||
| 値 | The Graduate School of Education, University of Tokyo | |||||
