WEKO3
アイテム
ベティ・クロッカーの表象とアメリカ社会の変遷
https://doi.org/10.15083/00037165
https://doi.org/10.15083/00037165ebfb5bc3-c370-4265-b9e4-51510ffa228b
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
pas9_128-140.pdf (941.4 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2010-03-16 | |||||
| タイトル | ||||||
| タイトル | ベティ・クロッカーの表象とアメリカ社会の変遷 | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源 | http://purl.org/coar/resource_type/c_6501 | |||||
| タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.15083/00037165 | |||||
| ID登録タイプ | JaLC | |||||
| その他のタイトル | ||||||
| その他のタイトル | The Portraits of Betty Crocker and the Transformation of American Society | |||||
| 著者 |
久野, 愛
× 久野, 愛 |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 136229 | |||||
| 姓名 | Hisano, Ai | |||||
| 著者所属 | ||||||
| 著者所属 | 東京大学（院） | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This paper investigates the role of Betty Crocker, a fictitious woman created by the milling company General Mills in 1921, who conveyed the messages of the company to its customers. As the author of many cookbooks and a speaker on a popular radio program, Betty Crocker provided specific advice about womenʼsroles as good mothers and wives. In this paper, I specially focus on the portraits of Betty Crocker, which were changed seven times between 1936 and 1996, in order to examine the complex relationships between the company, its customers, and Betty Crocker. Betty Crocker ʼs portraits have been intimately concerned with the transformation of twentieth-century American society, including baby boom after the WWⅡ, the increase of women at workplaces, feminist movements, and multiculturalism. While the transformation of the portraits reflected the social changes in the United States, at the same time, Betty Crocker actively influenced American women by offering an image of ideal womanhood which changed over the years. After the 1960s, however, the company stopped showing the portraits on their products and advertisements. The withdrawal of Betty Crockerʼs face indicates that her/the companyʼs messages which had always been deeply tied to the ideas of cooking and family were not necessarily accepted by many American women. With the diversification of social values, Betty Crocker came to have difficulty communicating with women as a “mediator” between the company and its consumers. | |||||
| 内容記述 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 論文 | |||||
| 内容記述 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Articles | |||||
| 書誌情報 |
アメリカ太平洋研究 = Pacific and American studies 巻 9, p. 128-140, 発行日 2009-03 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 13462989 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AA11562201 | |||||
| フォーマット | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| 出版者 | ||||||
| 出版者 | 東京大学大学院総合文化研究科附属アメリカ太平洋地域研究センター | |||||
| 出版者別名 | ||||||
| Center for Pacific and American Studies of The University of Tokyo | ||||||
