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Retailer Dynamic Pricing Behavior : Their Impacts on Consumer Welfare
http://hdl.handle.net/2261/2642
http://hdl.handle.net/2261/264207998224-138d-4673-b8f2-8bddbdb20a2f
Item type | テクニカルレポート / Technical Report(1) | |||||
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公開日 | 2006-11-16 | |||||
タイトル | ||||||
タイトル | Retailer Dynamic Pricing Behavior : Their Impacts on Consumer Welfare | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_18gh | |||||
タイプ | technical report | |||||
アクセス権 | ||||||
アクセス権 | metadata only access | |||||
アクセス権URI | http://purl.org/coar/access_right/c_14cb | |||||
著者 |
Choi, Yun Jeong
× Choi, Yun Jeong |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper examines retailers' dynamic pricing behavior in a competitive environment, using scanner data on the refrigerated orange juice category. Two factors may result in lower retail prices compared to static optimum prices at category-level profit maximization: (i) retailers' use of a loss leader strategy for national brands to attract more consumers, and (ii) retailers' desire to maximize store brand sales as well as category-level profit. Overall, demand volatility and the presence of store brands cause retailers to lower retail prices, thus enhancing consumer welfare. Meanwhile, during two exogenous (unfavorable) cost shock periods, the gaps between observed retail prices and static optimum prices increased. This paper suggests that retailers exhibit unique pricing behavior in the presence of store brands as well as demand and cost volatility. To avoid misinterpreting the degree of industry competition, the retailers' role in pricing should be fully understood. | |||||
書誌情報 |
Discussion paper series. CIRJE-F 巻 CIRJE-F-367, 発行日 2005-09 |
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書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11450569 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
日本十進分類法 | ||||||
主題 | 330 | |||||
主題Scheme | NDC | |||||
出版者 | ||||||
出版者 | 日本経済国際共同センター | |||||
出版者別名 | ||||||
Center for International Research on the Japanese Economy |